How to Switch your Instagram Business Account Back to Personal Account

In 2014, Instagram introduced business accounts, enticing brands, influencers, and content creators with in-depth insights and valuable analytics. However, if you’re contemplating reverting to a personal account, you’re not alone. This decision requires careful consideration of the pros and cons. In this guide, we’ll delve into the factors to weigh and provide a step-by-step process on how to switch back to a personal account on Instagram.

Types of Instagram Accounts:

Instagram offers two main types of accounts: personal and professional. A personal account allows you to use all basic features but lacks post performance tracking and comprehensive analytics. Professional accounts, including business and creator accounts, provide access to specialized tools and insights.

Switching to a Personal Account:

Follow these simple steps to transition from a business account to a personal one on Instagram:

  1. Open the Instagram app on your device.
  2. Go to your designated Instagram Business Profile.
  3. Tap the menu icon in the upper right-hand corner.
  4. Select “Settings and Privacy.”
  5. Scroll down to find “Switch Account Type.”
  6. Choose “Switch to Personal Account.”
  7. Read any accompanying pop-up messages and confirm your decision.


Switching back to a personal Instagram account is a straightforward process, but it’s crucial to weigh the advantages and disadvantages beforehand. Whether you’re aiming for a more intimate community or seeking to optimize the algorithm for organic reach, this decision can significantly impact your online presence. Consider your goals and needs carefully before making the switch.

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